Sustainability
Sustainability
At Try.Love.Buy we look at lots of trends and feedback, typically from product sampling campaigns. While the majority of respondents are very happy to receive a freebie, the most common feedback we receive is around sustainability. With that in mind, we'd like to highlight how we work with brands to make product sampling a more sustainable media channel.
Materials
We use recyclable, FSC and PEFC-approved paper with our products and packaging. Where possible, we use plant-based and/or compostable packaging solutions such as potato starch. It looks like plastic but it can go in the compost bin! If this is not possible, we use recycled plastic. We do not use single-use or virgin plastic.
Emissions
As one of the pioneers of e-commerce sampling, most of our product samples are received through existing supply chains so there are no additional vehicles, machines or staff needed to deliver samples.
Accessibility
We challenge the assumption that sustainability costs more to brands and try to source sustainable materials for competitive prices to make sure that brands can access sustainable solutions.
Targeting
We try to match samples to particular audiences to make sure the sample has relevance to you. In our surveys you will find a question on whether you tried your sample, gave it to someone else or threw it away. We monitor this closely to make sure that samples going to the landfill are kept to an absolute minimum. Currently, only *0.2% are being thrown away
Over to you!
If you have an idea for making sampling more sustainable that is not covered here, please contact us at insights@relishagency.com
I’m launching a product; how do I get involved?
Wonderful. Try.love.Buy is administered by Relish Agency. Get in touch with us here to discuss your sampling and feedback options.
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